What is the definition of Recommendation Studies?

Ah, recommendation studies! It's like a high-stakes game of "I'll recommend something based on your mood" but instead of a mood, they're basing it on your online behavior. Imagine trying to pick out the perfect movie for a friend, but instead of asking them what they like, you're using data like their past watch history, search queries, and even the number of likes they gave to a certain cat video.

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Here's a potentially unsettling example: "For the socially awkward, we recommend 'The Office' because 87% of viewers have shown they've also watched 'Crazy Ex-Girlfriend' with a score of 4/10." Now, that's a recommendation study that might just lead to a whole new level of existential dread for the viewer!